What in the Word? (A social justice blog)

Tips for Pros Katherine Russell Tips for Pros Katherine Russell

Marketing in Nonprofit Spaces

It may seem odd to apply a business world term like "marketing" to the nonprofit sector, where the "product" people are delivering is an intangible concept like "social change" or "improving lives." However, even after you have devised a perfect program that WILL change lives, you need marketing to reach those you wish to serve and those whose support you need.

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